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We’d like to send you a list of five. Five to-do’s. Five reminders. Five knots in your handkerchief, so that if ever you’re at a loss for plans or ideas, you can pick one of those five and be assured you’re well on your way.
Virtual Reality AndAugmented Reality
Honestly, this isn’t us pushing the envelope. Around the table, there was a consensus that VR and AR technology will enable brands to build experiences like never before. The experts all agree that these technologies will give the extra push to get your message across, and—better yet—to get a feeling across. Something every brand strives for, no matter the day and age.
Customer-centric AndHighly Personalised
We all agree that there is no such thing as ‘the’ human. ‘The’ client. ‘The’ consumer. Consumers are as diverse as humans are, as colourful and outspoken. So no, one size does not fit all. But thanks to technology, that doesn’t have to be such a big drama. You can personalise your communication better than ever, so we suggest you do just that. Put that unique customer at the centre of everything, because in all honesty, you’d be nothing without him/her/they/them, and they know that all too well
UniqueExperiences
Unforgettable, Sinatra knew it all along. It's all about being unforgettable. So if and when you're planning to launch a campaign, host an event or make some buzz, make sure it’s unforgettable. How do you make people remember? By doing. Not by talking. Kids will remember the habits of their parents long after the good advice has faded. Give your audience a night to remember, an experience that they’ll feel in their bones and hearts, not a brochure stating how cool you are. Show, don’t tell—and we guarantee it will stick.
Sustainability
Do we really have to explain this one? Sadly, sometimes we do. Sustainability, in the broad sense of the word, should be your default setting in everything you do. Otherwise, you can just kiss the future goodbye. That’s the deal, whether we like it or not. So use that creativity and flip this restriction into an advantage. Get innovative, because when the world is on the cusp of extinction, anything goes! A keychain with your company logo? No go. That egomaniac garbage you're producing. But a collab with young designers, fighting for a cause, that should be the vibe. Can you feel it or taste it? That rock’n roll let’s-fix-this-sh*it vibe? We can, and it tastes like the future.
(Digital) OOH advertisingand billboards
Out-of-home advertising and billboards are anything but dead and gone. Video integrations on billboards or smaller screens smack dab in the middle of the city square are booming. Why? Because they offer an immense opportunity: to make your story interactive. If you aren’t convinced by the importance of interactivity, you should scroll back to page one because you weren’t paying attention. OOH can be linked to web experiences or web-based AR. Same goes for making those old-skool billboards come to life in 3D, blending the physical and the digital world like a Martini, shaken ànd stirred.
Well, this was us. Over to you